CIL Email Marketing Program

CIL wanted to deepen engagement with caravan and RV owners while reinforcing its position as Australia’s leading RV and caravan insurance provider. The goal was to build brand equity through valuable caravanning content, increase awareness and preference, and drive consideration and quotes.

We developed the eDM strategy and delivered the design, build and content for each send, incorporating personalisation and segmentation to ensure relevance. Every edition featured a bespoke caravanning destination article with details on attractions, caravan parks and local highlights, complemented by imagery. Additional content included collaborations with partners such as What’s Up Downunder, covering travel and safety tips, buying advice and more. For prospects, we highlighted CIL’s product proof points, while competitions were used to reward customers and drive quote activity.

We managed end-to-end delivery, including database management, testing, sends and reporting. Sent to both customers and prospects, the program built brand equity by providing authentic, specialist content that positioned CIL at the centre of the caravanning lifestyle, while also supporting customer retention, acquisition and conversion.