Shannons Auctions Marketing

Shannons Auctions required an integrated marketing program to build awareness, attract buyers and sellers, and drive participation in its auctions, reinforcing its position as Australia’s leading auction house for classic, vintage, veteran and sports vehicles, motorcycles and automobilia.

To achieve this, we created a comprehensive marketing strategy that combined traditional advertising with digital channels. We designed and built the auction website, including a custom CMS, and managed all content for each sale, from detailed lot descriptions and photography through to reports, results and video walkarounds. Each auction was supported by direct mail catalogues, magazine ads, event collateral, digital display, social campaigns and organic posts, along with a comprehensive eDM program.

The result was a consistent, integrated marketing program that built awareness, drove participation and strong clearance rates, while reinforcing Shannons Auctions as the benchmark in the collector car market and supporting broader consideration for the insurance brand.