Shannons Club Online Community

Shannons wanted to build a platform that would connect motoring enthusiasts across Australia, strengthen engagement with the brand, and create a space to share knowledge, experiences and passion for cars and bikes.

We designed, built and managed the Shannons Club, a social networking site now home to over 170,000 members. The platform features exclusive content from leading motoring journalists and video series such as Classic Restos and DRIVEN, alongside forums, club listings, events and special offers. It also enables members to create personalised profiles in My Garage, upload photos, videos and stories about their vehicles, and connect with other enthusiasts to share knowledge and experiences.

The Shannons Club is a vibrant, trusted hub for Australia’s motoring community, reinforcing Shannons’ position at the heart of car and bike culture while providing ongoing content and engagement opportunities that extend far beyond insurance.