Shannons Brand Guidelines

Shannons wanted to refresh its brand guidelines to ensure consistency across all communications and better reflect its evolving customer base, from heartland enthusiasts to the next generation of enthusiasts. The objective was to provide a clear, modern framework that would protect the brand's integrity while aligning messaging and visuals with its current market positioning.

We created a comprehensive set of brand guidelines that define the core visual and verbal elements of Shannons identity, including logo usage, typography, colour palette, photography, tone of voice and end frames. The document also showcased examples of the refreshed brand applied across advertising, digital, print, events and signage.

The guidelines now serve as a practical tool for internal teams, business development managers and partners, ensuring brand consistency, strengthening recognition and futureproofing Shannons communications.