Shannons ‘Share the Passion’ Campaign

Shannons wanted to grow consideration among under-40 motoring enthusiasts, overcoming perceptions that it was a brand only for older classic car owners.

We reignited the core brand proposition 'Share the Passion', creating bespoke creative that featured under-40 enthusiasts and their unique connection to cars, from the freedom of the drive to the individuality of modifications. The campaign highlighted Shannons tailored product features and demonstrated its understanding of younger audiences.

In conjunction with Make Productions, who managed production, we delivered scriptwriting, storyboarding and creative direction that brought the campaign to life. Rolled out across social, digital and display, the creative resonated with under-40s while reinforcing the brand’s authenticity with its heartland audience.