Shannons 'Insurance for Motoring Enthusiasts' TVC's

Shannons wanted to strengthen its position as the insurance brand for motoring enthusiasts. The objective was to drive brand consideration by showing that Shannons understands and shares the passion of enthusiasts and offers tailored products that meet their unique needs.

We developed a suite of TV commercials featuring enthusiasts sharing their pride and passion for their vehicles, combining authentic storytelling with clear product proof points. We managed the entire process, from concept and scriptwriting through to storyboarding, creative direction, production and photography.

The result was a suite of distinctive commercials that built awareness, deepened emotional connection and, importantly, drove quotes and new customer acquisition for Shannons.