Shannons Bike Insurance Campaign

Shannons wanted to strengthen its position as Australia’s leading motorcycle insurance provider and drive consideration across all types of riders, from weekend cruisers to daily commuters. The objective was to grow awareness, build credibility, and convert consideration into quotes and new policies.

We developed the ‘Whatever you ride. Ride with Shannons campaign, celebrating the freedom, camaraderie and passion of riding. Featuring authentic stories from three riders, the creative highlighted Shannons deep understanding of the bike community and its specialist cover for every kind of road bike, not just classics.

Delivered across TV, outdoor, social, display and digital advertising, the integrated campaign built brand salience, created meaningful engagement with riders, and reinforced Shannons credibility as Australia’s leading motorcycle insurer.