Shannons Nürburgring Competition

Shannons wanted to drive new business growth and increase consideration with both younger and heartland motoring enthusiasts. The objective was to convert awareness into quotes and new policies through a high-impact acquisition competition.

We developed and executed the Nürburgring Competition, offering enthusiasts the chance to win a once-in-a-lifetime trip to Germany and Belgium, including a high-adrenaline taxi lap in a Porsche GT3 RS, VIP access to the 24 Hours of Spa and visits to iconic car museums. The prize also included an Indian Motorcycle 101 Scout, further reinforcing Shannons passion for motoring.

We produced every element of the promotion, from prize concepts and permits to fulfilment, through to creative assets spanning TV, print, digital, social, point of sale and direct mail.

The campaign reinforced Shannons position as the insurer for motoring enthusiasts, connected with audiences across generations, and continued to deliver strong engagement, lead generation and new customer acquisition.