Shannons ‘Goodwood Festival of Speed’ Competition

Shannons wanted to drive new business growth and increase consideration with both younger and heartland motoring enthusiasts. The objective was to convert awareness into quotes and new policies through a high-impact acquisition competition.

We created a fully integrated campaign offering motoring enthusiasts the chance to win a trip to the UK to attend the Goodwood Festival of Speed, the world’s greatest celebration of motorsport and car culture. The prize package included premium travel, luxury accommodation, exclusive hospitality and a new Indian Motorcycle, designed to appeal broadly to both core and emerging audiences.

We produced every element of the promotion, from prize concepts and permits to fulfilment, through to creative assets spanning TV, print, digital, social, point of sale and direct mail.

The campaign reinforced Shannons position as the insurer for motoring enthusiasts, connected with audiences across generations, and continued to deliver strong engagement, lead generation and new customer acquisition.