CIL 'Weekends' Campaign

CIL wanted to build stronger brand equity and connect with caravanners beyond product features.

To achieve this, we developed the “The Weekend. Make it memorable. Go caravanning” campaign, positioning CIL as the champion of short trips and weekend getaways. The work celebrated the freedom, fun and memories of caravanning, inspiring Australians to make the most of all 52 weekends each year.

Delivered across print, digital and social, the campaign reinforced CIL’s expertise as Australia’s leading RV and caravan insurance provider while driving brand differentiation and deeper engagement.