Shannons Dream Bike Build YouTube Series

Shannons wanted to strengthen its credibility in the motorcycle segment and build deeper connections with riders through engaging, fit-for-purpose content.

To achieve this, we developed Dream Bike Build, a six-part YouTube-first series created in collaboration with custom workshop Purpose Built Moto. The series followed the complete transformation of a tired Honda CB500 into a custom hand-built motorcycle, showcasing every stage of the build, from finding the bike and initial design through to engine upgrades, fabrication, paintwork and the final reveal.

We produced a suite of promotional assets to support the series, including a dedicated series logo, social content, eDMs and custom merchandise to maximise reach and views.

The campaign sparked strong engagement and conversation among enthusiasts, reinforcing Shannons positioning as the insurer that genuinely shares the passion of motorcycle riders.