Terri Scheer Landlord Insurance TV Commercials

Terri Scheer wanted to raise awareness of its specialised landlord insurance and increase consideration among property investors. Many landlords mistakenly believed building insurance or rental bonds offered sufficient protection, leaving them exposed to rent default and tenant-related damage.

We created a TV campaign that dramatised these risks while reinforcing Terri Scheer’s leadership. Using a distinctive reverse-action effect, accidents were “rewound” as the presenter stepped in to prevent the damage. Paired with relatable landlord testimonials, the commercials highlighted that even good tenants can cause costly accidents and that only specialist landlord insurance provides true peace of mind.

We handled end-to-end production, from concept and scriptwriting through to TVC production and photography. The campaign strengthened brand saliency, built category ownership and reinforced Terri Scheer’s position as Australia’s leading landlord insurance provider.